Pass The Pen: Sarah Gibson Tuttle
I don’t know about you, but this quarantine has made me deeply miss the talented people that help me achieve all of my favorite self care rituals. And I’m so grateful they all have been there to get me through this time at home without looking like a total crazy woman! That’s why I am so excited to introduce you to this month’s Boss Babe, Sarah Gibson Tuttle. Founder of Olive & June and guru of all things nails. She is an advocate for nail health, a total trendsetter, and believes in offering products that are affordable and makes salon-worthy manis possible to do right in our own home! I recently asked Sarah about her business, her philosophy, and (of course) inspiration behind the incredible business she has built!
I hope you enjoy the Q & A and keep your eyes peeled for her insanely popular line of products at Target!
Xx,
Jo
1. There are so many reasons I’m obsessed with Olive & June. And YOU! But aside from your incredible product line you are a champion for nail health. Taking breaks from polish, keeping our cuticles healthy, and the at home mani! What inspired you to start Olive & June?
“Los Angeles had everything I wanted except for the perfect nail salon. Seeing the opportunity to create a gorgeous space where women could expect and enjoy expert nail care on a regular basis, I opened our first salon in 2013.
After more than five years in the salon business, Olive & June introduced our proprietary at-home nail system in 2019. We wanted to make it so easy to get a salon perfect manicure at home! Unless you had some sort of secret power, it was incredibly hard to paint your own nails! Enter The Everything Box which has everything you need to paint your nails at-home.”
2. Here at THP we run a feature called ‘Can’t Get Enough’. It’s a collection of all my must have’s and current obsessions. There are TWO Olive & June products on that list! Poppy and your magical Cuticle Serum. I know asking which hero product from your line is your CGE may be impossible to say, but what can’t you live without!
"I love hearing that two of our products made the list! What an honor. It's such a hard question because I love all of our products for different reasons. If I had to choose just one, it would be our Studio Boxes because you can truly get everything you need in one box for that perfect salon manicure at home. Before we launched our boxes, anyone who was doing their own nails had to navigate an aisle of products with no context or guidance which then leads to such a bad and frustrating manicure experience. We took all of our learnings and put them into a kit that for the first time completely solves your manicure woes."
3. Season after season you roll out the most delicious shades of polish. And your bridal collection is inspired by fresh, spring hues. What’s the process of choosing what’s next for each season?
"We get inspiration from everywhere! We set a Mani Mood for each season and then it flows from there. It could come from a color we see in the wild, a community shade request, or from a color that our clients in salon are asking us for but can never find. We are really thoughtful about what colors we introduce. We have so many ideas, it comes down to what makes sense for that particular season and what we think will really resonate and set the trend."
4. The Happy Place is a destination that always looks to uplift and celebrate women. We love Olive & June because you are always doing the same. For instance, the bridal collection hues are named after some of your favorite female founders. What’s the process of choosing which hue is right for its namesake?
"It's different every time! I have a reputation for being able to really nail someone's shade and this has really blossomed with the namesakes. For some, we collaborate on a shade they are really passionate about creating and for some I fully pick what shade best suits them! We love naming our polishes after our incredible community of women who inspire our team on the daily. We live to honor the women in our lives."
5. For someone who’s just becoming acquainted with Olive & June, what would you want them to know about your brand and your message?
"It's our mission at Olive & June to bring beautiful nails to everyone, everywhere with products that are accessibly priced, highly effective and fun. We want everyone to join our Mani Party!